This social and SEO friendly VirtueMart template is designed to advertize fireworks, but can also be applied to any online store due to its comfortable shopping options. An Ajax search allows viewing search results once a query is submitted, and there's no need to wait for the page to reload. By means of an Ajax cart, customers can quickly look through the products they've chosen and change their number optionally. In terms of design, the theme looks quite catchy with its harmonious interchange of dark and light content blocks. Prices, call to action buttons, and sale tags are marked with the most motivational color in marketing psychology, i.e. red, while yellow is used to draw attention to new products.